PRECIOUS BAUBLES ARE A WOMAN’S BEST FRIEND!!!
Calling all BaubleBar lovers…. Target has launched a more affordable exclusive jewelry line, SUGARFIX by BaubleBar. Same great style for a more affordable price!
The key to every outfit is the accessory its paired with. And Target has definitely decided to UPGRADE by adding this collection to remain on trend and stylish.
BaubleBar has been a game changer in the jewelry space for years. They have developed a specific niche that others try to compete in but fail in comparison.
SUGARFIX is a jewelry line designed by BaubleBar that will be introducing new collections every month. It will feature a wide variety between beloved statement pieces down to the dainty chic pieces. SUGARFIX will be a combination of original designs and designs inspired by their brand’s most popular styles. The collection will be key for every fashionista’s jewelry stash. Besides being an extension of BaubleBar the best thing about this partnership is the price point, all the pieces will be less than $30!! WHAT A STEAL. BaubleBar’s founders wanted to reach a new budget friendly audience and they hit the nail on the head with Target.
BaubleBar has been finessing their partnership with Target by first breaking this retail megastore with their exclusive tech accessories line back in 2015, featuring headphones, USB chargers, battery packs, speakers and more. Once can only presume that this collaboration set the groundwork for them to break into Target’s jewelry section while creating a long standing fortified partnership.
BaubleBar has broken into the retail world already with the likes of partnering with Nordstrom and Bloomindales, however nothing like Target before by influencing one of their core values: “style should only be limited by your imagination, and not by your budget.” By opening up this door they are appealing to a larger market and a bigger audience. Target is a fan favorite of almost everyone I know. You walk into target for 1 item and you leave spending hundreds. The potential here is huge for SUGARFIX.
SUGARFIX’s Target collection will feature a variety of styles:
- Playing around with Patterns
- Bright & Colorful Tassels
- Luxe Chokers that always are a bold idea
- New Essentials with dainty chic pieces
- A Modern Romantic Vibe
- Pastel & Bold Beading
SUGARFIX is inspired by the act of treating yourself to something special that gives you “the feelings”. Something that is memorable, fun and exciting.
Read here for Targets blog’s A Bullseye View on their announcement.
Shop the complete collection here.
image source: Target.com